What we do.


At our core, we are bike industry marketers. Our team works every layer of the bike industry from bike shops, brands & urban planners to create EFFECTIVE bike industry marketing and get more people on bikes.


The bike industry is operating in an outdated playbook that focuses mainly on people already interested in biking. Shift Up works with biking brands and bike shops to rethink their plan and create an EFFECTIVE marketing strategy.


In 2017, we launched a bike startup called Bike Here. The goal of Bike Here is to address the “interested but concerned” barriers to get more people on bikes. This is a great test of our skills and most importantly of our ability to forget status quo and build something to address user’s problems. Learn more about Bike Here.

The Shift Up Podcast.

The latest episode of our bicycle industry podcast.

What our clients say